average annual income for a coach — while business coaches commanding $300+/hour build $300K-$500K+ practices, but only when their delivery model scales beyond one-on-one sessions
Source: ICF Global Coaching Study, 2023
You're one of the best coaches your clients have ever worked with. But your income is capped by the hours in your week.
The coaching industry has doubled since 2016 — 72,000 business coaching firms in the US alone, a $20 billion market. But growth created a paradox: demand has never been higher, yet most coaches can't serve more clients without working more hours. The coaches building $300K-$500K+ practices aren't coaching more sessions. They're building infrastructure — automated intake, systematized content delivery, scalable group programs, and between-session engagement.