We know where
the hours go.
We build the systems that give them back.
Jay Boyd
I've spent 35 years where design and marketing meet.
I started as a designer and creative director, ran my own web and creative studio for a decade, and later joined an aerospace OEM as its first marketing director. I spent eight years on its leadership team while the company doubled its revenue, helping position it for a $385 million acquisition in 2024.
Through all of it, I've been the one who connects what the business needs to what gets built. That led me to AI, and today I design and build AI systems hands-on.
Right Question puts that experience to work for your business. I lead every engagement personally, from the first call through launch.
More about me at jayboyd.com and on LinkedIn.
An AI discovery and implementation partner for service businesses where the owner is buried in operations.
We specialize in four kinds of business, where the hours lost to manual steps add up fast. That's where AI makes the biggest difference.
A perfect answer to the wrong question still fails.
What sits behind every Gold Map.
Marketing-operations depth
We've managed the budgets, run the campaigns, and owned the client deadlines. We see your operation from the inside.
Production AI engineering
We design, build, and run AI systems ourselves, from first prototype to live product. See the builds.
Privacy by design
When your data can't leave the building, we keep it there with local models and private infrastructure.